If you’ve been yearning for the taste of Scandinavia but can’t quite justify a trip to Oslo, Chef Willy Hansen has you covered with his online emporium of Nordic delights. Willy’s Products brings together the best of Norwegian, Swedish and Danish traditions, from the breakfast table all the way through to proper feast-worthy centrepieces.
The seafood selection reads like a Nordic greatest hits album: Norwegian shrimp still in their shells (the only way to eat them, really), hot-smoked Atlantic salmon, fjord king salmon with its distinctive richness, and various preparations of herring including the vinegar-bright currysill that Swedes can’t live without.
The charcuterie leans heavily into Scandinavian comfort territory with items like middagspolser (Norwegian-style knockwurst), falukorv (Swedish ring bologna), and salted pork that’s essential for proper Nordic cooking. There’s also sylterull—a Norwegian-style porchetta that arrives raw and ready to roast, filling your kitchen with the kind of aromas that make neighbours peer over fences with interest.
The Viking corner showcases Willy Hansen’s own creations, exclusive dishes that blend traditional technique with a chef’s sensibility for what actually tastes good rather than just authentic.
Pantry staples include rye crispbreads in various degrees of seedy crunch, lingonberry and cloudberry preserves (the latter being the gold standard of Nordic berries), and enough chocolate options to satisfy both Swedish Marabou loyalists and Norwegian Freia devotees.
Whether you’re a homesick Scandinavian, someone with Nordic roots trying to connect with culinary heritage, or just a curious eater who appreciates that Scandinavia figured out hygge and good food in equal measure, Willy’s Products delivers the goods—literally and figuratively.