The site’s about page states that Great British Chefs was founded with the ambition of being the go‑to website for foodies and the preferred partner for premium food brands. It collaborates with the finest chefs and food writers to produce recipes, guides, features and videos that inspire foodies to cook for themselves and celebrate the diversity of Britain’s food scene. With a collection of over 10,000 recipes and unique experiences and competitions, the site welcomes everybody who is keen to discover the best in British cusine.